Day 1 Opening day of event: A full house! You rejoice at the overwhelming attendance. After the coffee break, you see some vacant seats. You just say to yourself, “hmmm…maybe it just takes then a while to get some coffee..”. However, as the event progresses, people seem to get restless. You could hear their mindless chatter within earshot. Some take restroom breaks one time too often. Some walk out then never come back. And some just sit quietly, you heave a sigh of relief, until you looked again, they’ve dozed off to sleep. You ask yourself, “what have I done?” You just violated the event commandment: ‘Thou shall not kill your event attendees with boredom’ ! Read more to find some tips on how to bring life and substance to your events:

In the real estate industry, it has been said that the three most important things that matter are location, location, location… In an event, there are three W’s — What, Where, and When. Let’s take cue from the real estate industry’s triple emphasis on the location or where an event will be held. Indeed, failure to secure the right venue and facilities for the event could result in a dismal flop or a mob of irate attendees. Here’s a road map on how to choose the right venue and facilities

The importance of a working and sufficient budget in an event cannot be overemphasized. But sadly, this is where most...

Have you ever attended an event that made you ask yourself ‘why am I here?’ You’re silently sitting in your assigned seat or mindlessly wandering around the location because your mind has already drifted somewhere. you could not bring yourself to focus on the event itself; until you realize that it’s time to take action – you decide to stealthily step out because you are convinced that it’s pointless to stay, an utter waste of your precious time! Let’s turn the tables around. If you were the event organizer and saw your attendees sneaking out, you’d most likely ask yourself, “what seems to be the problem?” Now there, you just answered your own question. You don’t know what your audience’s problem is, thus, you don’t know what and how your event can address their problem/s.