10 Tips to Generate Qualified Leads with Events

How to Increase Leads to Fill your Sales Funnel with Events Web optimization, trade shows, social media marketing, PPC, email marketing sites: thesis has shown different ways to generate qualified leads. If you are reasonably comfortable with the feeling, you are ready to get out of the box and try something new. Exchange Leads Cross promotion and […]
The Importance of Building Brand Awareness with Events

Strong brands are created through the delivery of consistent, relevant and distinctive messaging, imagery and experiences to specific markets. Events have become powerful tools in the arsenal of event managers, and when these events are marketed, it can provide a unique experience for any brand seeking recognition. The event itself allows brands to engage in […]
Event Planning: Strengths and Weaknesses

How To Make Perfect Planning For Events in Malaysia What is an Event Plan? No matter the type of event—whether it’s a business meeting, conference, trade fair, ceremony, party, hybrid event, or virtual event—a well-organized event plan is essential. It guides you and your team toward achieving a common goal. Simply put, an event plan […]
How to Calculate a Trade Show Marketing Budget

The Real Cost of Your Exhibit and Trade Show Trade show plays a fundamental role in the marketing strategies of many B2B companies. In fact, it represents one of the best way to be informed about the updates of your industry, obtain visibility and generate qualified leads. However, what is the real value of exhibiting at a […]
“Free Sample Power” in Event Management

We live in a “something for nothing culture”, even as the economy bites, not only for businesses, but also for consumers. As businesses look to entice customers back into spending, it is now common to see sale signs spring up: special offers go on the increase and, more generally, free samples being offered. Although it […]
3 Videos Your Business Must Use

3 Videos Your Business Must Use Video is getting more and more popular as a marketing tool and it is also easier to use now than ever before. Today people are hungry for information, but want it fast. So they’d prefer to spend 1-2 minutes watching a video than spending 30 minutes reading some text. […]