Event Planning: Strengths and Weaknesses

IN SONG -- Delegates and guests to the United Methodist Church's 2000 General Conference join hands in song during a break in conference proceedings caused when people protesting the church's anti-homosexual policies blocked the aisles.  A UMNS photo by John C. Goodwin
Photo number gc2kK11, 5/11/00

The world of event management has changed significantly over the last few years, with newer technologies gaining grounds and making things better. The emergence of different events software has made tasks a lot easier when deployed in event planning; one can even gain an edge over his competitors.

Aside from using these technologies to achieve set goals, it is important to analyze one’s strengths and weaknesses as an event planner.

Every event planner has a differing degree of strengths and weaknesses. There are things that I value so much that do not matter to you. There are clients you would consider a perfect fit but would naturally drive me crazy.

By taking the time to learn about my personality, it presents me with a much better understanding of my strengths and weaknesses during event planning. When I read and learn about other personality traits, I can improve my relationship with clients and also vendors.

 

Strengths in Event Planning

These are expressly the attributes of your project which are critical in achieving objectives.

Some examples:

  • Experienced event team
  • Excellent PR
  • High motivation level
  • Usage of the right event marketing tools
  • Good market share, strong brand name,
  • Many social media followers

 

 Weaknesses in Event Planning

These attributes are harmful to your project and may impede you from achieving your set goals.

Some examples:

  • Social loafing
  • Inexperienced event team
  • Lack of funds
  • Low energy level
  • Small social follower base
  • Lack of media and corporate contacts
  • Little or no brand recognition
  • Small budget

 

A lot of people think they “know it all,” but in most cases, they are not aware of the field they are in. However, with due reflection on your strengths and weaknesses in event planning and external opportunities—and possible threats—you could protect yourself from missing out, and in certain cases against a bad event.

Think, and be successful.

 

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