© 2010-2022 Y Us Sdn. Bhd. All Rights Reserved.
Evenesis
  • Services
    • Event
      • Event Registration & RSVP
      • Hybrid Event
      • Virtual Event
      • Database Management
      • Integrated Email / SMS Blast
    • Management
      • Facial Recognition Check-In
      • Integrated Online Payment
      • Event Analytics
      • Event Mobile App
      • Lead Tracking App (Evelet)
    • Solutions
      • On-Site Check-In
      • Event Web Design
      • Live Q&A & Polling
      • Business Matching
  • Resources
    • FAQs
    • Blogs
  • Events Near You
  • About
    • Us
      • About Evenesis
      • Certified Partners
      • Career
    • Y
      • Testimonials
      • Media & Awards
      • Case Studies
  • Contact Us
    • Contact Us
    • Get a Quote
Get a Quote
Sign in
Create an event
Evenesis
Create an event

8 Trends for Event Marketing in 2016

Home / Blog / Branding / 8 Trends for Event Marketing in 2016

8 Trends for Event Marketing in 2016

There is only 2 months left in 2015. How is your business going so far? According to Event Farm, here are 8 trends for event marketing in 2016 you don’t want to miss.

1. The word“experience” is starting to replace “event”

The word “experience” was mentioned more and more frequently. Thanks to the new marketing platforms and technological innovation, rather than engaging attendees at the event solely, event planners are creating more diverse experience before, during and after an event.

2. Importance of emotional connection between brand and consumers 

To build the brand awareness and loyalty, brands tend to provide consumers with experience in which they can actively participate and interact with. In this way, it increases the attendees’ likelihood to become more emotionally invested in the brand or product.

3. Understanding of psychology

Event markets tend to understand more about how people think and how things affect them emotionally.

4.  Importance of proving event ROI.

ROI continues to be the primary measure of their event effectiveness in 2016. However, many marketers are still unclear how they to prove their event ROI, including the key metrics to track and the technology available to do so.

5. Understand event with technology integration

Systems like CRM and marketing automation platforms not only eliminate time-consuming workloads, and also are used to better understand the event effectiveness.

6. Mobile event apps are on the rise

Mobile event apps will keep playing important role in eliminating event planner’s tedious processes and enhancing guest experience. Event software such as Evenesis streamlines planning process and the guest check-in process, which makes event planner’s live easier as well as delivering great experience to attendees. Check out this post to know the hot tech stuff in event industry.

7. The onboarding and integration process for event technology is still quite long

New techs do help event professionals more efficient, but it requires a lot of handholding, testing and learning as well. So, to maximize the investment and effectiveness, you might need to properly evaluate it.

8.  From spending money on “stuff” to “experiences”

Event marketing increasingly becomes the focus of brand, as part of their marketing strategy, since people tend to spend more money on the experience more than the “stuff”.

*Evenesis – the most powerful event registration & management platform for all your event needs. Click to request a free trial or call us at +603 8992 3132 now.

evenesisevent managementevent management systemevent marketingevent technologyevents
123
Like this post
  • Top 5 Most Effective SEO Techniques for Your Business
    Previous PostTop 5 Most Effective SEO Techniques for Your Business
  • Next PostBest Venues for Kids' Parties in Kuala Lumpur
    Top 5 Most Effective SEO Techniques for Your Business

About

  • About Evenesis
  • Media & Awards
  • Testimonials
  • Career

Resources

  • Certified Partners
  • FAQs
  • Blog
  • Videos
  • Case Studies

Our Offices

Y Us Sdn Bhd (888985-V)
1-2B, Hive 6, MRANTI Technology Park,
Bukit Jalil, 57000 Kuala Lumpur, Malaysia

Y Us Pte Ltd (201432939M)
60, Paya Lebar Road #11-01,
Paya Lebar Square Singapore 409051

Contact Us

Email: contactus@evenesis.com
Phone: +603 8408 2112 / +65 8228 2084

Subscribe to newsletter

Event Management Software Event Management System Event Registration
Event-Management-System-Evenesis-white-logo

© 2010-2023 Y Us Sdn. Bhd. All Rights Reserved. Terms and Conditions & Privacy Policy

Copy