As an important approach of digital marketing, SEO (search engine optimization) is invaluable to promote your business and improve your website’s ranking. Check out the top 5 most effective techniques for your business.
1. Keyword optimization
First of all, keyword optimization, it is what actually makes Google and other search engine considers your site as the most relevant to a particular search term. So, optimize your website using the key phrase and ensure the key words appear in page titles, content, domain name, tag and description. And, do avoid “keyword stuffing” by using keywords properly. The ideal keyword density is between 1-3%.
2. Provide content relevant
Secondly, provide unique, original and well-written content with useful information. Talk about something related to your target audience. Be informative, educative and advisory. Duplicated and poor content earns less credit to your website. So keep in mind, write for your reader but not only for SEO. This post gives your the idea on how to utilize contents.
3. Share content and links in social networks
Social networks like Facebook and Twitter can significantly contribute to your site’s ranking, as they are taken into account by search engines like Google. So depending on the nature of your business, you can utilize social media to promote your website efficiently and cost-effectively.
4. Practice external and internal link building
Link building helps to improve website’s ranking if you put the links on reputable sites. Otherwise, it will be considered to be spam and affect your overall ranking.
Internal links are those from your own blog and website pages. It makes your readers easier to navigate around your site and find related content, also help to build the relevancy of a page to relevant keywords, whilst also help to increase google page ranking of your pages.
5. Design your website easy to navigate
Website’s design affects SEO as well. For this reason, your website should be easy to navigate with clear deign and sitemap. This blog helps to get your website better.