How To Organize A Successful Trade Show


Organizing a trade show is seemingly an overwhelming task. It is a challenging task even for the seasoned event management professional. Even if you have organized a trade show in the past, read this article for a quick review of all you have to do for a successful trade show.

As the show organizer, you need to choose the venue, negotiate numerous contracts and make travel and hotel arrangements too. You also have to organize the exhibition services, promote your event to potential vendors and plan and implement the innumerable details that form the logistics of the event.

Bringing Together Buyers and Sellers

Since the main purpose of a trade show is to bring together buyers and sellers, the most important undertaking is identifying these audiences. Conduct thorough marketing research and develop a comprehensive marketing plan.

Your market research will begin with a database that contains information about buyers and sellers. You can contact your regional trade association for a list. If you function within a regulated industry, you may be able to access public records. Two other options for this information could be commercial brokers that sell company listings for various industries or partnerships with trade publications that could share their subscription lists for floor space at your trade show.

Sales Kit

Prepare your lists and reflect upon the needs of these businesses. Design packages to market your event to these vendors, which could include floor space, ads in the trade show directory and possibly an appearance in a panel to make the participation worthwhile for them.

There are some finer details that you should also keep in perspective. The timing is extremely important and every industry has a schedule that needs to be respected. If you are creating a trade show for retailers, plan it in a way that they have sufficient time to fulfil orders they get at your event in time for Christmas.

Strategic Location

Your location is another deal-breaker. If you want to organize a trade show for men’s wear, the suitable choices are LA or New York because these places have the market presence or perhaps Las Vegas as it is located close to LA and because it is a good crowd puller.

Fulfilling Needs

A successful trade show cannot be a fill-in-the-blanks job. The participants and visitors both will be industry insiders and as the show’s organizer, you will have to prepare a show that meets their needs.

Trade shows organizers have evolved through the years from being perceived as real estate people selling floor space, to facilitators successfully bringing together the visitor and the vendor.


  1. isabel marant Sneakers 15/07/2013 at 7:28 PM - 

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  2. Haa-Orpin Tersoo 21/12/2013 at 8:17 PM - 

    I work with 3E LTD in Nigeria. my organization is planning to organize an international agricultural trade fare. Am wondering if you could be of help in the details of putting such a huge event together.

  3. fayez 11/02/2015 at 10:56 PM - 

    Looking for exhibition company for joint venture in Dubai United arab emirates
    for different exhibitions proposal

  4. frank foley 21/05/2015 at 4:30 AM - 

    am interested in the joint venture in Dubai unites emirates my contact number is 0204014893

  5. Exhibitor Source 07/11/2015 at 1:16 AM - 

    you will have to prepare a show that meets their needs is very important. different people want different things but its an overall theme that is in place for trade shows.

  6. Lassytech 04/02/2016 at 2:26 AM - 

    hey this is amazing website i’m really enjoy it. I’m staying in Zimbabwe and i”m planning to host a Show Market Bringing Together Buyers and Sellers at a certain place i’ve been given by Council. So now i’m sicking advises from anyone who want to give an idea on this project. What are strategies am i suppose to do first or to approach both sides Buyers and Sellers and at the area i want to start my project is like in a Rural Area where people deal with Agriculture Projects mostly and Flea Markets

    I hope u find me well, and please correct all mistakes

    please help me

  7. Lassytech 04/02/2016 at 2:31 AM - 

    We intent to be having show market at council ground one day each month. The day will provide an opportunity for any individuals who intend to sell their second hand items to come forth and meet buyers. To show case their items, individuals must pay a prescribed fee. The range of goods to be sold is broad, comprising goods that are legal, movable and have a market value. The range spans from farm implements, household furniture and electrical, commercial furniture and other disposables.

    Your consideration will inspire this project. Thank you.


  8. Ademola Francis 09/03/2016 at 6:12 PM - 

    I work for DX Nigeria Ltd and we are planning on hosting Trade Fair in 3 different location in Nigeria. I will love for your advice and tip on how we can carry out a successful outing..Thanks

  9. Kathryn Williams 28/07/2016 at 2:52 PM - 

    I am planning on hosting Trade Fair in Nigeria, I will need your advice and tips on how to go about it, this is my first time, I want it to be a success.

  10. tamara 16/09/2016 at 3:37 AM - 

    I am from Nigeria this site is really amazing it gives me a straight. Answer to my proget work

  11. jae kennedy 12/10/2016 at 1:43 PM - 

    I needed to fill out CA Antelope Valley Disclosures several days ago and was informed of a great service that has a lot of sample forms . If people are looking for CA Antelope Valley Disclosures as well , here’s a

  12. jae kennedy 12/10/2016 at 1:43 PM - 

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  13. Sam Acheru 28/11/2016 at 11:12 PM - 

    just satisfied

  14. NADIA RADHOUANI 12/02/2017 at 10:48 PM - 


    Actually, I am ELI student in Newark (Delaware) .I am looking for the name of courses that I should take it at University of Delaware about how to organize events .
    Thank you.
    Best Regards.

  15. Sanjay Joshi 10/07/2017 at 8:13 PM - 

    it is informative for those guys, want to organize trade shows. Keep it up!

  16. Sunmonu Ademola Kehinde 24/08/2017 at 8:18 PM - 

    My company is planning to organize international exhibition on agriculture, farm machineries, dairy, livestock equipment, poultry, agriculture processing technologies, packaging and environmental control. I therefore need your input on what we can do to make project a viable one.

  17. ATLANECO 08/11/2017 at 6:47 PM - 

    Hell everybody, we are in the Gambia, and we need a perfect company from anywhere to organize an agro-alimentary exhibition and we collaborate with it, please contact us asap expatmobo gmail.

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