The wedding planner is no longer a fantastic job inspired by the American dream: nowadays, it’s an interesting widespread professional reality.
It can be classified as a relatively new concept, but it’s a very demanding and structured job, that requires the development of a detailed marketing strategy, which is critical to the growth of the client base.
Here you can find 7 savvy marketing ideas to let your business growth:
1.Unique Selling Proposition
This concept can be valid for every business, since you are living in a world full of competitors and you are just a small drop in the ocean.
So, try to be unique, try to give your customer the added value they are looking for. Both if you direct your marketing effort to a niche market or to a general audience, you have to make your customers feel like they found the only person who truly understands their needs and desires for the most important day of their lives.
2.Create a Memorable Website
The website is the showcase of your business; therefore, it has to be unique and memorable, as your selling proposition.
To impress your target audience, you have to highlight the most important information about your business, showing the services you offer, the weddings you have organized in the past and the reviews of your customers.
In order to attract more clients, take care of every details, don’t be tight, hire an experienced web designer to create the website and a professional wedding photographer to produce a portfolio that displays your work. Be memorable!
3.The Power of Blogs
Regardless if you have a small or a big business, the blog is a fundamental tool for an integrated online marketing strategy. In fact, not only it helps to drive traffic to your website, but also, most important, converts traffic into leads, helps establish authority in wedding planning industry and drives long-term results.
It’s not only a good opportunity to keep visitors and clients updated about your business, but it’s also a good way to share information about the wedding industry and show to the brides the astonishing weddings you organized.
Do you know how profitable is intercepting the prospects when they are shopping for wedding-related services? Finding a trusty vendor that spreads your card to his customers is the best advertising you can imagine! You can forge partnership with anyone working in this field: from the flower shop to bridal ware outlets, wedding venues, photographers, caterers and so on.
5.Be Present at Wedding Expos
From visibility to credibility, this is the best way to do networking and find a crowd of “desperate brides” looking for the perfect wedding planner.
Establishing a presence at a wedding expo gives you a powerful platform for meeting new customers and learning which direction your industry is going in.
Don’t forget to bring with you a great deal of business cards, to hand out to each passing guest.
6.Good Relationship Brings Referrals
Send thank you cards or little gifts to your past customers. It’s important to develop a good relationship with the people you have worked with (both customers and partners), in order to ask them for referrals, maybe offering some incentives or extra services.
We know that this is an evergreen, but we don’t tell you this enough: share share share! This is a a free way to advertise your business and interact with prospective customers, so post some of your favourite works on Instagram, tweet the last wedding trends and offer discounts or special offers through your Facebook page.