Coca Cola uses it, Nike uses it and even Dunkin Donut uses it..So why not you? We are talking about social media, the hottest entities on the World Wide Web. The largest social network currently trending in the market is Facebook. There is a saying that if you are not on Facebook, you are not connected to the world. Everyone is now jumping into the social networks including the boy next door business, hoping to get a piece of the business pie.
Touching base with your fans
The social networks like Facebook are the most ideal ways to reach your fans almost 24 hours a day. It is one of the most useful methods for event management companies to announce events or breaking news about the companies they are holding accounts for. Nowadays, there is a very fine line between the role of advertising companies and event companies as social media has made it very flexible for both to play each other’s roles. Announcements can be easily made through postings and the event solution tool in Facebook even allows you to create an event and send out invitations with a good record of who will be attending. The plus factor is that friends and fans of your clients can share out the invites, quantum leaping your attendance rates!
Keeping the loyalty
Malaysia and most Asian countries have finally caught on to the importance of viral information and content sharing through social networks. You can now see a trend in event Malaysia companies who are leveraging on this to build a fan and friend base. To keep the loyalty and increase their database, event and advertising companies create mini offers, virtual events and freebies that can be claimed directly through their agencies to entice and keep fans and friends constantly engaged.
Building the trust factor
As with anything virtual as opposed to the conventional brick and mortar establishments, trusting an unknown entity on the web is questionable. Building the reputation of a brand and creating a following for your clients on the web also requires endorsements. Connecting with other well known entities on social pages and making them a part of your social site affiliate is one way to build trust among users and reinforcing your client’s reputation.
Society is now mostly connected to a virtual world. Staying connected is made all the easier with high speed broadband and wireless devices. On any given day, we do check our Facebook accounts at least once a day if not staying connected through notifications 24 hours a day! Wouldn’t it also make sense to stay connected with tasks and a great event management system that can integrate all our social link tasks and getting our event staff engaged in real time updates the same way?
Imagine, if we can keep our clients fan base connected through such a network. Wouldn’t the integration of a more comprehensive event management solution in social sites help us to monitor the reputation and events planning more efficiently by keeping the engagements of all well within the loop?