Referring to the Recovery Movement Control Order (RMCO), the Government of Malaysia has laid down the standard operation procedure (SOP) for running physical corporate events. Given the uncertainty of COVID-19 pandemic in Malaysia, hybrid events are your way out to ensure steady business growth of your company.
Huh, apa tu Hybrid Events?
Hybrid events are the sum of traditional and virtual events which integrate the elements of both event types.
Whether it’s for the convenience of the participants or the prevention of virus spread, hybrid events give you the opportunity to live your pre-planned events with your participants joining either physically or virtually.
In other words, your participants, regardless of their locations, will be experiencing the same content as those turning up physically at the event venue.
|Event Types||Traditional Event||Virtual Event||Hybrid Event|
|Event venue||Physical venue||Online platform||Both physical venue and online platform|
|Advantage||Direct contact||Broader attendance of participants||Union of both worlds|
|Objective||More personal||Further outreach||Increased interaction and engagement|
In agreement to the ICCA’s Asia Pacific Regional Director, Noor Ahmad Hamid’s stance on the future trend of the business event industry, we are of one mind that hybrid events will feasibly be a constant in the foreseeable term. Offering only limited seats to physical participants, you can now bring your event forward by putting it online simultaneously to include those who are geographically far away.
Quoting from Noor Ahmad, “I think it’s very obvious that everything is going on virtual now and I think that the trend that we are going to foresee in the coming months or in the early part of 2021 is that it will be a hybrid event, that is without (a) doubt.”
How Hybrid Events Stand Out Among Virtual and Traditional Events?
With the basic knowledge of virtual and traditional events in mind, let’s delve into the vast benefits of organising a hybrid event in Malaysia.
1. A Wide Range Of Audience
It is undeniable that hybrid events have completely offset the barriers of in-person events.
First and foremost, the venue may not be able to cater to a large group of audience if there are lots of walk-in attendees.
Besides, people from other states or cities will have to spend time and money to travel long distances to attend the event physically. The odds are definitely one in a million.
In addition, a physical event usually comes with a higher rate as it includes additional payments like venue rental, materials costs and activities fees. However, with hybrid events, these individuals are prone to participate as they can join the event at a lower price and in their comfy home.
Our first Hybrid Event
2. Continuous Audience Engagement
A hybrid event allows the speaker and participants, no matter attending physically or virtually, to interact in real-time.
This will greatly enhance the viewer experience as they are more engaged with the event programme. On top of that, with the new virtual elements, the event can be recorded and replayed unlimitedly.
Participants can choose to watch the recordings to refer or relearn at anytime and anywhere as they wish. Not only does the feature benefit the participants, but also keep the audience engaged to the company for a long period of time.
Conserving and preserving the environment is the ultimate solution to save the Earth.
More or less, every event has constituted a certain degree of negative environmental impact. For essence, transportation of rental logistics and vehicle emission through in-person events whilst the increased carbon data footprint via online platform.
Hence, hybrid events balance and reduce the resource consumption from both traditional and virtual event organising form. The participants can choose the most comfortable yet environmentally-responsible style to partake in the event.
4. Attractive Sponsorship Value
In relation to the offering towards a wide range of audience, hybrid events indirectly open up the door for more sponsorship opportunities.
The sponsors now have the ability to kill two birds with one stone — advertisements in hybrid events can reach out to both physical and virtual participants as well as increasing the brand awareness.
Of course, it must be a win-win situation for the trade to happen. With a higher sponsorship value in hybrid events, the variable costs reduce and the profit increases simultaneously.
However, carrying out a hybrid event is not as easy as what you think it will be. Due to its dual nature, careful planning is deemed essential in securing a successful hybrid event.
Not only does your team have to take care of the event flow, but it is also indispensable to focus on the presentation of the event for both live and remote participants.
2 Vital Points Towards A Successful Hybrid Event In Malaysia
1. Contemporary Relevance of Venues to Hybrid Events
Are venues still needed in hosting hybrid events? The answer is crystal clear: YES!
Let’s not forget, people now have a higher demand for maximizing satisfaction — visual, auditory and ambience.
Visual elements can contribute a significant impact for customer overall experience. As the camera supports close up or zoom out, having a decent-looking background will bring the online viewers an abundant experience. Not to mention, in hybrid events, a venue is the event space where it gathers all physical participants.
2. Entertaining and Interactive
Like you and me, no one would love to attend boring and lengthy lectures or meetings.
Plan mini games or activities that are able to engage your participants from both worlds. A poll and a collaborative brainstorming session are some of the good examples you can take into account.
These elements are extremely crucial in order to make your participants stay till the end of the event.
Not to forget, making your hybrid event a quick one, for not more than 2 hours. With that, you may seize the chance to make it clear that there are so many more events coming up to help prompt their attendance in the upcoming event.
Host Your First Hybrid Event In Malaysia With Evenesis
Chop chop, you are getting late. Move with the flow today with Evenesis!
We are all set to help you achieve your dream hybrid event in Malaysia.