How To Become a Successful Wedding Planner?
You have undergone education programs in the event management field and are accredited by one or more professional associations as a wedding planner.
Still, the road that takes you to achievement is affected by many things other than formal educations.
Here you are some easy tips to become a successful wedding planner you can do right now.
Make a good image of yourself
Some people say that we should not judge the book by its cover, but many of us actually do.
For a wedding planner, this is, in fact, a good thing. People will judge you and think high or low of you within the first minute you meet with them.
Even when the would-be bride and bridegroom don’t do that, many times it is good to assume that they do.
There is always a preconceived notion of what a wedding planner should look like and behave.
A wedding planner is neat, organized, knowledgeable, and business-savvy. It means your overall image has to be up-to-date and sharp.
There is indeed a big difference between “look like a professional” and “act like a professional”.
In your case, both are equally important.
Similar to other professions, you have to carry the professional image to your everyday life.
A wedding planner is not like a police officer or firefighter who gets easily recognized at work by the uniform. You don’t have a uniform, but the way you interact with people can determine who you are.
A good wedding planner is a person who has social skills of surpassing excellence.
At times when you have many wedding to think about, get some sort of organizational system with which you can prioritize the closest event without neglecting the others.
One of the easiest ways to do that is to have a specially-made calendar filled with all your responsibilities.
If that is too old-fashioned, use event management software on your computer.
Let us not forget that you can store your data in the cloud, making it easily accessible anywhere.
In case it is still too cumbersome, you can download even planning software or app compatible with your smartphone. There are many of them available; some are free and others are not. The full-featured app may also include registration functions.
Even when you can’t find one with such function, there is plenty of stand-alone event registration software to choose.
Create a marketing strategy
The best marketing strategy is one that’s low on cost but high on returns.
There are websites and social media where you can post your profiles or create a professional company image.
If your wedding planning business works on special niche such as indie brides, eco-friendly wedding, ethnic events, etc, advertise to blogs that cater your target markets.
Broaden your network
Investing your time and money on marketing is good, but building a good relationship with other wedding planners in your area is also a smart business move.
Joining professional associations of catering services or successful event organizers can provide easier way to know more venues, caterers, photographers, and other professionals related to your field.