Event Technology: Threat or Support for Event Planners
Event technology progresses at such a high speed that it’s easy to feel overwhelmed by the constant influx of new solutions and gadgets. They may even start to feel like a threat that could disrupt the current way of doing business and lead to customer migration. We believe that this line of thinking is unproductive, and this article demonstrates how we can embrace these emerging event technologies and use them to add value and deliver fantastic experiences for all event attendees.
Modern customers are no longer B2B-oriented; they value personal relationships on equal terms and have higher expectations than any previous generation. Event planning software can help event planners meet their goals and engage with their audience on a much more personal level. With almost 3 billion smartphone users around the world, mobile applications are at the very center of progressive, connected event planning.
Attendees like to use event apps to organize where they want to go, get all latest updates about upcoming events and announcements, share their thoughts with others, and leave a valuable feedback. Data gathered with these applications can be analyzed to discover hidden trends and evaluate the overall success of the event.
As we progress into the future and embrace technologies such as virtual and augmented reality, wearables, and even 3D printing, we will see an increase in demand for a reliable event planning software that can bring everything together under one roof and provide attendees with a memorable experience.