Marketing is the basic principle and heart beat of any company or organization. This is no different for an event organizing company. You need to market your business, your skills and your reputation in order to obtain business for your company. Sometimes for an event organizer, there is a fine line between marketing their business and marketing their skills. To market the business is very similar to marketing an entity, so it is rather impersonal. Whereas to market your skill is more on a personal level. Some clients may prefer you to be more personal as they feel that it is your artistic skills that they will be paying for.
3 July 2012
In an annual calendar for events there are several common ones that are already enough to keep an organizer busy. Aside from the usual weddings, bereavements, product launches there are some others that could help to make an event calendar more interesting and you as the event organizer busily employed! Most event organizers are categorized by their specialty such as a wedding planner or a conference organizer. To have a variety of event themes on your calendar, sometimes it is a good idea to keep track of current trends and events others are holding. For example if it is F1 or soccer season, you can plan themes along those lines that run in conjunction with the season.
All events are successful in their own rights. However, being an average success and a super success are two different categories. Needless to say that the latter will have a bigger piece of the business pie eventually when the reputation spreads across the community. Every organizer will strive to be the best in their industry and maintaining a great track record can become quite a challenge. So what is the element that helps differentiate a good event and a great event? Are these event organizers super men with Picasso or Rembrandt types on their team or are they just ordinary people with fantastic organizing skills behind them? The surprising answer would be that in most cases than not, they are just ordinary people like you and me. Their passion for being unique and meticulous is what drives them to out-perform their competitors.
29 June 2012
Once you are an event organizer, you would most probably have a permanent team and staff employed under you. How would you ensure that your year of business in event organizing is well laid out with secured work to keep your employees busy and paid throughout? This is a tough question to answer and would depend on you to spot opportunities in advance and along the way as well as having great negotiation skills to secure the contracts or projects ahead of time. It also means that sometimes you may have to be creative to propose ideas to your clients during the lean months to keep things going.
One of the important points behind every successful event is the reliability of your vendors and suppliers. The last thing you want in any event is a vendor or supplier that fails to meet their delivery dateline! So how do you go about building your list of reliable and efficient vendors and suppliers? Here are a few industry standards that you can use in your selection of reliable vendors and suppliers. Remember that one of the points to keeping a good relationship with them is to be a good paymaster. There are a few points below that are fairly important in your selection criteria.
26 June 2012
Well, you have successfully secured a great event. You have gone through the part of convincing the client about your successes in holding great events and managed to get the prized contract. Securing the contract is only the beginning of a big and stressful headache if you actually have bad organizing skills! Once you have secured the contract you will be involved with the event planning and event management stages. This means that you will have to work with set up crews, suppliers and vendors, venue owners, food and beverage serving teams etc. All these people will be considered your team. Here you will need to be very skillful with people management methods. It is also a very stressful time especially when the event date draws near.
Event organizing, like any other business requires contact and communication with the client. This is more apparent for event organizers as a big part of the business involves understanding the client requirement, communicating ideas, visualization and execution of ideas. There is a lot of people contact in this line of business as well as stages to getting things done. Creating a successful event is dependent on how well you have managed your interpersonal skills with the client as well as the team and people around you.
22 June 2012
So you have decided on a career as an event management consultant and organizer. A very exciting career choice with plenty of opportunity for you to interact with a huge cross section of people and companies. However, in order to succeed in this field of work, you would have to possess certain skills and organizational capabilities. Experience is another important criteria. The more experience and skills you have, the better your prospects.
20 June 2012
The event date is set, you have the theme, setup and all preliminary works nailed down to the core. What do you do about the guest list? Simple as it may seem, there are protocols to adhere too, wording for the invitation cards, RSVP, seating arrangements. All these need to be organized too. Knowing which step to take first and how to inform the guest is an art in itself. It could be for a happy occasion, a product launch, convention or a networking session.
18 June 2012
The nitty gritty of hosting an event! Potential and unforeseeable problems that can crop up at the last minute! A great set back to any event planning and can sometimes be disastrous. What are the common pitfalls that are most likely to happen? How can you minimize this and prevent it from happening?
13 June 2012
Running an event management company or planning to open one? Those who are involved in event management will know how much preparation is required prior to an event. The massive amount of work and organizing can sometimes be too much to handle. There are many stages to the completion of an event. From the planning, set up, vendors to deal with all the way to the event day itself. The traditional way of handling all these stages would be by pen and paper. That would be a ton of paperwork, documents and instructions being misplaced as well as poor communication. All these can lead to delays and problems along the way.
Want to make a great impression in your events and get a reputation for being one of the great organizers? This is not an easy feat but one that can be built step by step, slowly and surely. As they say "Rome was not built in a day". So how do you keep your customers coming back for more? The key to great and successful events is in organizing skills and creativity. Having a good design team and execution team is only part of the success story. Client interaction and keeping organized so that things do not go wrong is as much an art form requiring great skills in management and interposal client relationships. Every event requires massive event planning stages and communication. Relaying the information on time and getting things done within stipulated time frames is a crucial aspect.