“What is so special about your company/product/brand that I or we should shell out costs to sponsor you?” That is the first and utmost logical question anyone would ask if you are approaching them for an event sponsorship. So better be prepared with a very good answer and presentation sheet to convince them.
Sponsorship for an event can be in the form of goods, services, food and beverage, print-out materials, banners, décor or even a venue in the ultimate case. Workout a list of what you think you would like to have sponsored to offset your event management costs. Make a wish list of items you feel you are able to persuade companies or individuals to sponsor you for. Pick a special niche in your event that you would like to highlight, giving you the edge over others who have or had approached your target sponsors before. The more special and unique your event, the higher the chance of confirmed sponsorship.