Day 1 Opening day of event: A full house! You rejoice at the overwhelming attendance. After the coffee break, you see some vacant seats. You just say to yourself, “hmmm…maybe it just takes then a while to get some coffee..”. However, as the event progresses, people seem to get restless. You could hear their mindless chatter within earshot. Some take restroom breaks one time too often. Some walk out then never come back. And some just sit quietly, you heave a sigh of relief, until you looked again, they’ve dozed off to sleep.
You ask yourself, “what have I done?” You just violated the event commandment: ‘Thou shall not kill your event attendees with boredom’ ! Read more to find some tips on how to bring life and substance to your events: