How do we know if an event has been carried out successfully and that it has made the right impact? Do we know when everyone who attended has come away feeling what we want them to feel? Was everything running smoothly without a hitch? This is where the post mortem at the end of an event is indicative if you have performed greatly or poorly as an event organizer.
Post-event feedback is important to any event planner or organizer. Why? Because it provides the reality check of what went right or what went wrong during the event. Keeping track of feedback is important to progressively improve in the field of event management. It is how reputations are built or destroyed in this competitive field. Only by feedbacks and evaluations will you be able to see where rooms for improvements are required. Therefore improving your part of customer service. It also indicates what your customer’s expectations were and did they feel that you did a great job and they will hire you again.