Even though the concept of inbound marketing is fairly simple – offer high-quality content that draws the attention of prospects and turn them into customers – many attempts at its execution fail short in one way or another. Why? Because marketers find themselves lost in the sea of overly complicated strategies, obscure tips, and blatant…
The Guide to a Real Sustainable Event Do you think is impossible to organize a sustainable event that astonish your attendees? Do you really want to help the environment, but you’re afraid that you will spend more to waste less? After reading this article, you will change your mind! By definition, an event is sustainable if…
The importance of events as an integral part of a marketing campaign is hard to deny: they can drive leads for sales, help you establish professional partnerships and create a personal connection with audiences and clients. The difficult part is justifying the associated expenses and measuring the event effectiveness. It is paramount to come up…
Anyone know that startups are widespread common realities all over the world. The existence of all these entities only means one thing: a startup party is almost everywhere! If you have launched your own startup, you know the importance of these parties, since they can be a unique occasion for your brand to be known and get your name…
All About Malaysian Events and Conferences in April 2016 We do think that it’s always a good idea to keep updated on what’s going on in your country. This is the reason why we provide you the complete list of the upcoming Conferences & Events in Malaysia for the April 2016. Click on the link of the single…
Let’s have a look at the latest business challenges for MICE players in 5 countries of South-East Asia in 2016. MALAYSIA: Malaysia has undoubtedly achieved an excellent result, in terms of position in the ICCA Global Ranking 2014, with a more than acceptable 30th position out of 115 countries. Another great result was achieved by MyCEB, with…
You have undergone education programs in event management field and are accredited by one or more professional associations as a wedding planner. Still, the road that takes you to achievement is affected by many things other than formal educations. Here you are some easy tips to become a successful wedding planner you can do right…
One of the first things you must understand before deciding to choose any caterer for an event is the menu. In addition to being a service provider, the caterer can be your food and beverage consultant as well. Before you approve any catering service, however, be sure to do the following things. Taste the…
Do you think you have what it takes to be a successful and sought-after event planner? Regardless of your position, this job requires a mix of essential skills you can’t do without. Let’s discover them together! Be Versatile and Flexible: Flexibility and versatility are about being able to move freely and confidently from work to…
The Hidden Benefits of an Event Registration Software Registration is the key, but often underestimated, part of any successful event. It is the last barrier that attendees and visitors have to face before they actually commit. As such, you need to have a powerful tool to effectively manage your event registrations, thus increasing the overall…
