Virtual events have become a norm and it is going to stay for good. However, there is still a lot of unknown areas for event organizers, venue planners, onsite personnel, and everyone else involved in the planning process. Therefore, we have compiled a list of virtual events examples to ease you in.
The virtual events listed below are from a variety of businesses and range in size, length, and technology. But they all happened in 2020, at a time when the need for corporations to shift to virtual events was at an all-time high.
Top 7 Favourite Virtual Event Examples
Salesforce World Tour Sydney Reimagined
Following the Covid-19 pandemic, Salesforce was one of the first companies to pivot to virtual events, doing so for its World Tour event in early March. “The safety and wellness of our employees, customers, and community is our number one priority,” Salesforce said in a statement on its website. Virtual events help take away the need for attendees to attend physically and having to fly all the way to Sydney while still allowing them to benefit from the event content by making World Tour an online experience.”
The event went off without a hitch. Salesforce says the one-day event drew 1.2 million video views across social networks, in addition to the 80,000 livestream watchers. The turnaround time, though, was maybe the most astounding aspect. In mid-February, the decision was reached to create the World Tour virtual-only.
The NBA Restart
The 2019-20 NBA season, which began on July 30 after a four-month hiatus, has been anything from ordinary. The NBA had to utilize a different approach since the fans were not allowed to enter the league’s “bubble” in Orlando to watch the games in person. A new technology was used and the game is being projected on in-arena video boards for spectators, players, coaches, and anybody else who was tuning in from around the world to see.
Microsoft Teams’ Together mode, which “uses AI segmentation technologies to bring people together into a shared context like a conference room, coffee shop, or stadium,” was used to create this virtual fan experience. It was truly one of the most immersive virtual event experiences ever!
Tomorrowland Around The World — The Digital Festival
In July, the huge Belgian music festival joined the virtual events trend, providing spectators with a musical experience like no other. Tomorrowland featured “activities, seminars, workshops, games, and other interactive entertainment” in addition to concerts by popular artists including singer Katy Perry, and featuring DJs like Steve Aoki, David Guetta, and Martin Garrix.
During this esteemed festival, the artists performed on virtual stages in front of thousands of virtual fans on a virtual 3D island. Special effects, fireworks, laser shows, sound effects, and other elements were included, much as they would be at a real music festival.
AWS re:Invent 2020
re:Invent is an Amazon Web Services-hosted learning conference for the global cloud computing community. Re:Invent is the most important conference in the business because Amazon is the dominating participant in the public cloud market. The 2020 version took place entirely online over the course of three weeks. There were keynote addresses, product debuts, leadership and training workshops, a chat and networking tool for attendees, as well as DJ sets, a mystery video game, and other entertaining diversions to break up the learning.
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The 500+ sessions at AWS re:Invent were divided into tracks. The broadcasts were timed to follow the day light, thus they were repeated to accommodate different time zones. The sessions are available on the site on demand, and a second wave of video will be released soon.
Now that we have looked at 5 virtual event examples organized by the global players, let us now zoom in to some wonderful examples from Malaysia.
#MuzikDiRumah
The Communications and Multimedia Ministry held a virtual concert #MuzikDiRumah with over 300 artists and musicians, inspired by the worldwide artists’ #togetherathome project. This programme featured Ayda Jebat, The Rain, and other artists in eight 45-minute mega concerts, 38 half-hour mini-concerts, and 84 performances, all of which were streamed live on their Youtube channel. The campaign succeeded in encouraging Malaysians to stay home during the MCO by providing more digital entertainment. It also had a financial influence in terms of providing income to the artists and production staff.
Japan Expo Malaysia 2020 (JEMY 2020)
G-Yu Creative Team has been holding JEMY 2020 in Malaysia since 2017, and it has grown to become the largest Japanese trade fair in the country. Its goal is to expose Malaysians to Japanese culture, including arts, fashion, food, travel, and education, while maintaining a positive relationship between the two countries.
On the 18th and 19th of July, JEMY 2020 was primed to go virtual via their Youtube and Facebook accounts. The online event comprised live demos, concerts, exhibitions, and online contests, and featured celebrities such as AKB48, Naomichi Hanazono, Le Velvets, and more. The virtual event also included a partnership with GrabFood, which allowed Malaysians to order food from local Japanese restaurants and have it delivered to their homes.
Invest Malaysia Kuala Lumpur 2020 Virtual Series (IMKL 2020)
The IMKL 2020 was organized by Bursa Malaysia Berhad. This event consists of two virtual series in conference style that were aired entirely virtual via Bursa Marketplace Facebook live. It was streamed to over 1000 industrial investors and corporates from around the world.
IMKL 2020 sought to propel Malaysia’s capital market into long-term, sustainable growth in order to help businesses and strengthen the economy. Some of the most crucial topics that were discussed in the virtual series of IMKLs 2020 were Economic Recovery, Infrastructure, and Commodities.
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Virtual Event Technology
All of these successful virtual events examples have one element in common. They employed a sophisticated and reliable virtual event platform such as Evenesis.
Evenesis is built to offer one-of-a-kind experiences at a large scale. It all comes down to your brand, community, and experience. Live, real-time, and on-demand video streaming, chat and networking functions, audience segmentation, and interactive elements are among the Enevesis platform’s building blocks. The in-depth data and analytics features will provide you with a complete picture of your event’s performance.
